Design Principles
| 1. | Heritage |
| – to honor the cultural and natural heritage of the area; | |
| 2. | Sustainability |
| – to acknowledge and preserve the landscape for a longer time span from which the region has arisen through sustainable design solutions; | |
| 3. | Longevity |
| – to create a natural legacy not just for the current generation but for future generations as well; | |
| 4. | Viability |
| – to provide design solutions that are economically, socially, and environmentally viable; | |
| 5. | Uniqueness |
| – solve complex briefs through innovative and unique design that further improve the quality of life of the citizens of the City of Al Ain and its all neighborhoods. | |
| 6. | Client Focused |
| – we established our objectives to provide a professional and superior service to ensure the client receives outstanding products and services. |